Citizens’ Climate Lobby Canada Releases a Valentine’s Day Booklet: Empowering Canadians to Name Fossil Fuels and Follow the Money Sudbury ON in Robinson-Huron Treaty Territory–This Valentine’s Day, Citizens’ Climate Lobby Canada (CCL) is releasing a booklet of laser talks, concise fact-based talking points designed to empower Canadians to speak with integrity and optimism about the path forward during this time of converging crises. CCL is encouraging everyone to get comfortable saying the F-words: fossil fuels and to focus and following the money. Climate change doesn’t happen by accident. It’s driven by coal, oil, and gas—the fossil fuels that have powered our world for decades. Yet, for too long, climate conversations have avoided naming the source of the problem. We talk about emissions, impacts, and targets while leaving fossil fuels off the page. That avoidance has cost us time we don’t have. A small number of fossil fuel companies are responsible for a massive share of global emissions. These companies knew the harm their products would cause as early as the 1950s. Their response? Delay, deception, and expansion. Trust was broken long ago. Naming fossil fuels changes the conversation. It shifts responsibility from individuals to systems and turns vague goals into concrete actions: The persistence of fossil fuels is not inevitable. It’s the result of deliberate policy choices. Public subsidies, private financing, and enabling polluters to externalize the costs of their deadly pollution, while political influence continues to support the expansion of extraction. These structures allow the industry to operate with minimal accountability, perpetuating environmental harm. When governments make polluters pay and align financial systems with climate goals, capital moves fast. Economic transformation isn’t linear—when pressure is applied in the right places, change accelerates. We live in a democracy, and we have the power to make change happen. We just need the words, and facts to pave the way forward. This Valentine’s Day, by focusing on the F-words—fossil fuels—and following the money, we can secure a liveable future for everyone. CCL’s laser talks provide Canadians with the facts and language to change the world—one conversation, one letter to the editor, and one politician at a time. The booklet is available for download at: https://canada.citizensclimatelobby.org/valentines2026/ The booklet is linked here: Embrace the F-Words (pdf) About Citizens’ Climate Lobby Canada Citizens’ Climate Lobby Canada is a non-partisan, grassroots organization empowering Canadians to advocate for effective, equitable climate solutions since 2010. Media Contact:This Valentine’s Day, Show Your Love for the Planet and Embrace the F-Words!
FOR IMMEDIATE RELEASE – February 11, 2026
Why Name Fossil Fuels?
Follow the Money
A Liveable Future for All
Cathy Orlando, National Director
Citizens’ Climate Lobby Canada
cathy@citizensclimate.org | 705-929-4043
