CCL Canada Education Call with Michael Bernstein Executive Director of Canadians for Clean Prosperity 

CCL Canada Education Call with Michael Bernstein Executive Director of Canadians for Clean Prosperity 

Tuesday, December 8, 2020
A Plan to Reach Net-Zero

As the Canadian government prepares to introduce a more ambitious climate plan in the coming days, Clean Prosperity released a strategy to reduce Canada’s greenhouse gas emissions while growing the low-carbon economy of the future.

Read the report: Creating Clean Prosperity

Quick Facts  

  • By 2030, if the carbon price increases by $10/tonne per year, it will cut annual emissions by 71 Mt. Cuts would increase to 141 Mt if the output-based pricing system is replaced with full industrial pricing plus a border carbon adjustment.
  • By 2040, a rising carbon price would reduce emissions by 250 Mt, closing 50% of the gap to Canada’s 2050 net-zero target. Increasing the price of carbon by $15/year through 2030 would generate 319 Mt of reductions by 2040, representing 60% of the net-zero gap.
  • The cost per tonne of direct air capture (DAC) could drop below the carbon price around 2035, encouraging the market scale-up of this key technology. DAC could generate 250-500 Mt of net emissions reductions by 2050.

About Michael Bernstein

Michael joined Clean Prosperity in 2018 after a career that spanned business, management consulting, international development and politics. Prior to Clean Prosperity, Michael was the CEO of Mama Earth Organics, a small business that delivered organic produce from local farms to families around the Greater Toronto Area.

He worked directly with dozens of farmers and saw first-hand the effects climate change was having on the farms he worked with. As a father of 2 young kids, he’s also very concerned about the future that we’re leaving to the next generation.

Before working in the local food sector, Michael was a business management consultant at McKinsey where he advised Fortune 500 companies, institutional investors and governments on key strategic and business issues. He also worked with InvestEco Capital to set up an advisory service that offered support to companies in the sustainable food sector.

When he’s not working on climate change, you can find him building lego airplanes with his kids or doing his best karaoke impression of Vanilla Ice.

Go to Michael’s profile page