LASER TALK: Canada, Climate Change and the muddled “Moveable Middle”

Laser Talk: Canada, Climate Change and the muddled “Moveable Middle”

Key take-home points from a March 2021 presentation on Canadian’s opinions on the climate crisis from Climate Access were:

• Most Canadians agree global warming is a crisis
• But 89% think we’re average or better than most countries
• Most Canadians can’t name a climate policy 
• Sadly, less than 50% of Canadians can correctly name a GHG too
• Happily, most Canadians see the COVID crisis as a good time to act
• Importantly, most (45%) supporters fall into a muddled “moveable middle” and we should consider them the most when communicating

We are clearly in a climate emergency. Most Canadians recognize that we are in crisis, but public support is not reliable. The moveable middle is an important target audience. How would you reach the moveable middle to help them better understand carbon pricing? Think of somebody you know that is in this population segment. How might you talk to them to move them from concerned to alarmed and armed with realistic ideas about specifically carbon pricing?

Resource:

https://mcusercontent.com/b875f28558b977d816bd49362/files/55464a6f-ba77-4f2a-ae83-c57ecf129216/Public_Opinion_Rollup_Webinar_March_10_2021_1_.pdf